The major challange with getting a new technology out there is always sales and marketing. You can have the slickest, coolest pieces of technology in the world, but if it isn’t presented properly, no one is going to buy it. And then, sometimes you get early adopters that aren’t willing to put up the investment to put the technology to it’s fullest potential. That’s why it’s totally awesome to see a sweet un-solicited review about the product you contribute to. See Making Money while you sleep for full text.
“My business changed on August 7, 2007,” Mack told me. That surprised me. How did he know the specific date? “I remember it because it was so important. That was the day we got some software and started automating our business. We have seen serious growth since as a result. I can’t forget that day.”
Mack explained to me that his first foray into automation was so successful, so powerful, that he became a quick convert. “I now try and automate everything,” he told me, “so now, whether it is billing, making appointments, follow-up reminders or what have you, I don’t have to spend my time on it. I automate those sorts of things and they happen routinely.”
There are all sorts of separate programs that do this sort of thing, but Mack raves about a great Web-based application called Infusionsoft which smartly combines customer relationship software (CRM) with email marketing, e-commerce, and automatic follow-up, so that Mack’s marketing, sales, and customer management “runs on autopilot.”
–Mack, ornwer of VIP Auto Appearance
And, it’s only getting better! This next release is almost exclusively focused on increased usability and helping all our customers put the software to work with less effort.