Archive for the ‘Infusionsoft’ Category

My Wife says: “I like his feminine voice. He sounds like a drag queen.”

January 19th, 2010 by joey | No Comments | Filed in Infusionsoft, Life

Perry (my boss at work) recently shared a book with me: Leadership and Self-Deception: Getting out of the Box . I was listening to the audiobook last night, and my wife was listening from the other room as well. In several chapters there is dialog between a manager and his administrative assistant. The narrator attempts to use a feminine voice to portray the assistant, after one dialoge my wife came in and said “I like his feminine voice. He sounds like a drag queen.” It was a funny moment, you had to be there I guess.

Anyways, the book is AWESOME. It really opens your eyes to a pervasive problem that managers have, and helps you to get “out of the box”. I kind of wonder if Perry thinks I am “in the box” from the perspective and that’s why he loaned it to me… I highly recommend the audio book version, it is an easy listen.

The Cereal! (Infusionsoft)

January 16th, 2010 by joey | No Comments | Filed in Infusionsoft, Life

This is one of the many reasons I LOVE working at Infusionsoft!

The Cereal!

This is one of my favorite things. I almost never eat breakfast, probably because I always sleep in, but now I don’t go hungry till lunch. I just get to work, run to the kitchen and grab a bowl of cereal from the cabinet and my stomach is silent.

If you think about it, this is a tiny perk that really shows how much they care. The cost is very small, if you figure one box of cereal per employee per week, you are spending an extra $12 a month per employee. And we don’t consume a box a week per employee, its more like a box a month per employee. So, $3 a month. You figure the average employee makes more than $1k a month, so it is definitly less than a 0.3% increase in employee cost.

Email Deliverability – Infusionsoft vs. AWeber Not Apples to Apples

November 25th, 2009 by joey | 22 Comments | Filed in Infusionsoft

I work at Infusionsoft where we all have lots of PASSION towards our product. Yesterday I recevied a disheartening email from someone talking about how AWeber has far superior deliverability and open rates.

I was concerned, we track email deliverability very closely. I work very closely with the Support Reps and with our Email Deliverability expert Ryan Peterson. I’ve worked at an ISP where email deliverability was a problem and you hear about it, fast! We don’t have that problem. Occasionaly someone calls about a problem, but almost without exception the problem is not ours, but rather a slow MTA in someone else’s network, or an incorrect address, or sometimes a spammer whose account was disabled due to spamming. Occasionaly we get a rash of spammers and our value ip’s drop to below 96% deliverability but it’s not frequent.

So why do people believe AWeber has better deliverability? I heard a rumor that it was because if someone opens an email twice, AWeber’s front page open metric counts it as two opens instead of one… I thought “that is unlikely”. If it’s true, then Open Rates and Click rates are not a good comparison because we report them differently. Even though as a programmer, I thought it would be silly for them to report opens and clicks that way I decided to find out for myself. I signed up for a demo account. Prepared a list with three addresses, opted them in, and sent a message. I opened one of them. I closed it, and opened it again. I clicked the link a few times… The click definitely worked, but the open was still correct… Hmm… I thought… What if the tracking image is getting cached, and that’s why it isn’t working? So, I cleared my cache and tried again. VIOLA! I was able to rack up as many opens as I wanted. I now have a broadcast in my AWeber account with 12 Open, and 6 clicks, but that only went to three recipients. What does this mean? If someone opens the message on another computer, or through webmail, or webmail in two different browsers, or forwards the message to another email address. All of these scenarios will without a doubt be reported as multiple opens in AWeber.

better_image

I feel much better now, and more confident knowing for myself that our deliverability is still world class.

To satisfy the new FTC guidelines… I did this blog post of my own accord, after hours, at home, and not for any compensation , payment, or bonus (monetary or otherwise).

Edit: After reading Tom’s comment, apparently there is a way to view unique opens. However, since my account was canceled prematurely, I can’t go see how easy it is to find or use.

Be a Fred!!

November 24th, 2009 by joey | No Comments | Filed in Infusionsoft, Life

I recently finished “The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary” It was totally awesome. It provided a whole new perspecitve on making work fun. It was fabulous and I highly recommend it.

It starts with an example: Fred, a postman. Fred is the postman on the author’s street. The author talks about several situations where Fred did simple but extraordinary things that showed he cared about the author and performing his job well. The author further explains how you can create an atmosphere that fosters Fred’s and how to create Fred’s everyday.

Entrepreneurship and it’s importance in society

November 18th, 2009 by joey | 1 Comment | Filed in Infusionsoft, Life, Politics

I work at Infusionsoft, a company dedicated to helping Entrepreneurs become successful. While I’ve worked here, I’ve began to realize the importance of small businesses (as defined by some law). I know you hear it all the time. I used to not believe they were all that importance, but now I’ve learned that: 99.7% of employers are small businesses, 50% of private sector jobs are created by small businesses, and small businesses account for 75% of all new jobs. See: http://usgovinfo.about.com/cs/businessfinance/a/sbatopten.htm

IMO Law makers need to be much more careful about making business more difficult for small businesses.

A quote that our CEO Clate Mask uses in his email signature sums it all up.

”The difference between the great and good societies and the regressing, deteriorating societies is largely in terms of the entrepreneurial opportunity and the number of such people in the society. I think everyone would agree that the most valuable 100 people to bring into a deteriorating society would be not 100 chemists, or politicians, or professors, or engineers, but rather 100 entrepreneurs.” –Abraham Maslow

Another Rave Review For Infusionsoft!

September 14th, 2009 by joey | No Comments | Filed in Infusionsoft

Today, when I got to work, an email was waiting in my Inbox that took me to a blog post about our Product at work, Infusionsoft.

About 6 months ago, I tried out Infusionsoft for the 1st time. When I got working with it, I was almost sick to my stomach because once I got into the system of rules I realized how much I was truly losing out on all of these ages in marketing online. I look back at some of the systems that I applied before and laugh because I now realize after applying Infusionsoft how primary they actually are and how little he can truly do with them in comparing to Infusionsoft.

For instance, you can have a sales team of 70, automatically broadcast leads, automatically assigned to lead to a follow up sequence dependent on the possessor of the lead, have the lead automatically unsubscribed and added to a new campaign when they execute an action that you have set up, track all of your clicked links, make split e-mails that send via plain text and HTML, and open source API developer keys if needed, and much much more.

—Ben Janke – http://alexanderalaric.com/blog/?p=2320

Thanks for the props Ben!

Infusionsoft in the news.

July 21st, 2009 by joey | No Comments | Filed in Infusionsoft, Ingenuity, Life

The major challange with getting a new technology out there is always sales and marketing. You can have the slickest, coolest pieces of technology in the world, but if it isn’t presented properly, no one is going to buy it. And then, sometimes you get early adopters that aren’t willing to put up the investment to put the technology to it’s fullest potential. That’s why it’s totally awesome to see a sweet un-solicited review about the product you contribute to. See Making Money while you sleep for full text.

“My business changed on August 7, 2007,” Mack told me. That surprised me. How did he know the specific date? “I remember it because it was so important. That was the day we got some software and started automating our business. We have seen serious growth since as a result. I can’t forget that day.”

Mack explained to me that his first foray into automation was so successful, so powerful, that he became a quick convert. “I now try and automate everything,” he told me, “so now, whether it is billing, making appointments, follow-up reminders or what have you, I don’t have to spend my time on it. I automate those sorts of things and they happen routinely.”

There are all sorts of separate programs that do this sort of thing, but Mack raves about a great Web-based application called Infusionsoft which smartly combines customer relationship software (CRM) with email marketing, e-commerce, and automatic follow-up, so that Mack’s marketing, sales, and customer management “runs on autopilot.”

–Mack, ornwer of VIP Auto Appearance

And, it’s only getting better! This next release is almost exclusively focused on increased usability and helping all our customers put the software to work with less effort.

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